We’ve become a society that’s too busy to invest in devouring words as a means of communication. It’s why we shorten everything to acronyms. It’s why we rely on scanning headlines and sub-headlines as a means of determining if deeper exploration is warranted. Being swallowed in a sea of bright lights has become part of life for us. Rather than fight that ‘Squirrel’ syndrome, we’ve adapted without even realizing it. More than ever, visuals are the superior form of ‘pattern interrupt’ to the textual and bright light ridden overwhelm of this technological era. Without realizing it we’ve come to rely on visuals to communicate with one another.





Comments


Written by lyceum
3357 days ago

Ileane: Great to hear! :)



Written by lyceum
3358 days ago

Ileane: Have you read Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

by David Langton and Anita Campbell?



Written by Ileane
3357 days ago

Absolutely! I have a signed hardcopy of the book! :)



Written by HeatherStone
3360 days ago

Hi Ileane,

I think creative visual branding is one way very small businesses -- like solopreneurs -- can really distinguish themselves in their markets. Great resource. Thanks for sharing.



Written by Ileane
3357 days ago

You're welcome Heather. Andrea Beltrami is the branding Queen and I'm happy to introduce her to BizSugar



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!