BizSugar.com › Online Marketing › 2016 Content Marketing Trends: Quality, Formats, Returns

2016 will continue to see content marketing dominate as a strategy that many brands use to attract and convert prospects.

In its infancy, most marketers focused on the SEO benefits of content marketing, driving the creation of overwhelming amounts of content. Content marketing will mature as a marketing tactic, forcing people to refine their strategy if they want to to see results from their efforts.