BizSugar.com › Online Marketing › 3 Major Influencer Marketing Mistakes and How to Fix Them

Influencer marketing is a great way to build your brand using social media. Along my social media career, and more recently working with food influencers for my agency clients, I've noticed a few recurring issues when influencers and brands come together to work on a campaign. Here are 3 common influencer marketing mistakes and how to fix them.