BizSugar.com › Online Marketing › 3 Reasons Your Web Site is Still Important

A new study out by ForeSee Results shows that less than 1% of site visitors come from a Social Media URL. It also states that 18% of visitors report being influenced by Social Media to visit a web site.

So, what does this mean? First, it means that simply having a Facebook page doesn’t lead to increased site traffic. It also means that if you have a targeted and effective Social Media Marketing campaign, you can see an increase in site traffic.

These two things may seem contrary to each other, but the simple fact remains that we are, as marketers, still learning a lot about the effectiveness of social media on our marketing efforts.