Today’s fragmented digital landscape makes it harder than ever for businesses to connect with the right customer at the right time, much less distribute the right information. As a result, many companies have developed a fragmented digital marketing strategy. Their short-term strategy produces quick wins: a Facebook contest boosts company page likes, a promoted post drives downloads for a white paper. While these quick wins are great, they don’t always translate into sales. That’s because there’s a fundamental misalignment between short and long-term inbound strategy. What happens when the Facebook contest ends or after the white paper gets downloaded?
3 Steps to Aligning Short and Long-term Inbound Strategy
Posted by 21Handshake under Online MarketingFrom http://blog.21handshake.com 2453 days ago
Made Hot by: mikehartman1 on August 3, 2017 9:20 pm
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