BizSugar.com › Online Marketing › 3 tips for boosting results of Instagram ads with consumer content

User-generated content is a big reason why consumers interact more with brand posts on Instagram than on Facebook and Twitter.

Instagram is a lot more than just your user-friendly platform for filtering and cropping images. For retailers, both big and small, it’s a haven for brand promotion via user-generated content, or UGC. In fact, Instagram advertising plays a major role in impacting brand exposure and has been adopted by most of today’s top leading retailers, including many fashion and luxury brands that once were reluctant to ‘resort’ to social media marketing...