BizSugar.com › Online Marketing › 4 takeaways for content marketers in the time of COVID-19

Brands are playing it safe with their messaging, but there are still opportunities to serve and engage audiences.

Creating brand content during a global pandemic is not on anyone’s résumé list of experiences. Brands now have to rethink their customers’ priorities to determine what’s worth communicating, while balancing marketing goals with customer empathy.

This conundrum has businesses playing themselves, generating nearly identical messaging across site banners and emails. The content din makes it more difficult for audiences to discern one brand from the next.