BizSugar.com › Online Marketing › 4 Things Your New Marketing Site Must Do: #3 – Collect Contact Information

One of the few things your new marketing website can “do,” other than branding, is to build an in-house email marketing list for your business. In our opinion, if your website doesn’t get visitors to leave their contact information, you’ve wasted your money and your visitors’ time. If someone makes the effort to visit your site, there’s a good chance they’re interested in what you have to offer, even if they aren’t going to buy today.

It’s simple: give visitors an enticement to receive email from you, and use a form on your website to gather email addresses into a list of email subscribers. Then, send high-quality emails to your email list. This process is the most basic form of email marketing – and it works.