BizSugar.com › Online Marketing › 4 Ways Blog Comments Help Your Internet Marketing

The nature of a blog (be it business or personal) is inherently social. It is a place for you to express your opinions, share information, educate an audience, and build a brand. One of the most important features of a blog is the ability to connect with your target audience. This is done through blog comments. When you open your blog up to blog comments, you are encouraging your audience to respond and react to your blog posts. It turns your blog into a two-way conversation as opposed to a one-sided medium.