44% of US Adults Research SMBs Online

Posted by MattMcGee under Online Marketing
From http://www.smallbusinesssem.com 5275 days ago
Made Hot by: BusinessBloggerPro on May 29, 2010 3:47 pm

The Pew Research Project has put the value of small business reputation management into numbers: 44% of online adults say they have searched online for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer or plumber.

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Comments

Written by hally0301
5263 days ago

Hi Matt. Great article and interesting numbers. Puts a whole new spin on search engine marketing for small and medium businesses. Could be that is just as much about promoting your business to the top of the search rankings as it is about keeping a negative review or comment posted on a forum or business directory off the top of the rankings.

Couldn't be anything much worse for a business than having a negative comment appear at or close to the top of the search rankings for your business name or brand. What an online business killer that could prove to be.

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