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Search engine marketing firm iProspect published its iProspect Blended Search Results Study. The study revealed that blended search results offer high clickthrough rates.

For example, the study found that 36% of search engine users click "news" results within blended search results, while only 17% click a news result after conducting a news-specific search. In addition, it found that 31% of search engine users click "image" results within blended search results, while 26% click an image result after conducting an image-specific search. And, finally, 17% of search engine users click "video" results within blended search results, while only 10$% click a video result after conducting a video-specific search.

So, how can marketers capitalize on the blended search trend? Robert J. Murray, president of iProspect, offers these tips: