BizSugar.com › Online Marketing › 5 Effective Sales Emails – Theo Poulentzas –

After leads have purchased your entry-level product, the next step is to convince them to purchase your core offer. This is your main product; it could be a course, a membership subscription, or any higher-priced item you sell.

You’ll send these five emails over the course of five weeks to promote your core offer. This keeps you at the forefront of people’s minds without coming across as pushy: