No matter what the purpose of the writing is--to get a sale, to generate a lead or even just to entertain--it's the headline's job to get the reader to move to the next line. If the headline doesn't grab the reader's attention and make him continue reading, it has failed.

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!