5 Important SEO Factors to Focus on in 2015

Posted by brianjensen7982 under Online Marketing
From http://www.bigmarketing.com 2716 days ago
Made Hot by: maestro68 on March 10, 2015 10:17 am

The way people search for products and the devices and mediums they use to find them are constantly evolving.

In this article, I take a look at five key areas of focus for 2015, plus two areas you shouldn't worry about too much.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by kinanti
2708 days ago

Number of Inbound Links is less important..?

- 0 +

Written by brianjensen7982
2708 days ago

Hi Kinanti, so it's not so much a numbers game(the websites with the most links wins). Sites with the most relevant, authoritative backlinks and that provide a great user experience are likely to receive more visibility in Google Search. This isn't saying inbound links aren't important, but quality trumps quantity.

- 0 +

Written by lyceum
2712 days ago

Brian: I think that DuckDuckGo will be an upcoming player on the search engine market, due to all the talk about cookies, personal integrity and privacy matter.

- 0 +

Written by lyceum
2712 days ago

Brian: Thanks for your input!

Personally, I am all for organic SEO, by building quality content.

What kind of SEO factors are Bing / Yahoo! and DuckDuckGo look into?

- 0 +

Written by brianjensen7982
2712 days ago

Another good question. I'm not too familiar with DuckDuckGo or the algorithm that it uses to display search results. For Bing/Yahoo quality content, social signals, and quality and number of backlinks all seem to correlate with higher search visibility.

- 0 +

Written by lyceum
2713 days ago

Why is the number of incoming links not so important nowadays? Are the days of the PageRank gone?

- 0 +

Written by brianjensen7982
2713 days ago

Great question! Google still relies heavily on the link graph to evaluate the reputation and trust of websites. With that being said, it's not a numbers game and quality (authority, relevance) is more important that quantity of backlinks (of course, having both is great).

Google deprecated the PageRank toolbar, (although I'm sure PageRank is still used to some degree by Google)to encourage marketers and business owners to place less emphasis on these metrics and to focus more on the visitor experience.

- 0 +