5 Reasons Copywriters Need to Get Data … Or Get Out of the Business

Posted by sonasathish under Online Marketing
From http://www.copyblogger.com 4836 days ago

Copywriters — freelancer or in-house — who apply data to their craft will always be the clear choice when positioned against those who don’t.

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Written by sherisaid
4836 days ago

Great post...catch-22 situation. The vast majority of copywriters are earning squat per post and doing uncredited work. So tracking metrics only applies to copywriters already at the top of the game who are vying for positions that pay the big bucks...a position the average copywriter will never get to because...wait for it...they are too busy writing uncredited work for squat to pay the bills. Sad, but true. How to get up there? I think it's the same as most small businesses. Capital investment. Hm. seems like a good theory to blog about.

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