A B2B audience isn’t searching for “sexy marketing,” with simple, branded web 2.0 messages (Salesforce is about as close as B2B comes to sexy); the B2B buyer is more sophisticated, looking for informational articles, blogs and anything that may or may not give them incentive to buy.





Comments


Written by Authopublisher
3525 days ago

Hi Matt,

I agree with not copying your competitors aspect! I always said that if you cannot come up with your own ideas to improve your business, it's better to hire somebody capable or just give it up rather then resort to stealing the ideas others.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!