BizSugar.com › Online Marketing › 5 Tips for Building a Compelling Business Brand

Your brand is that unique message telling who you are and what you do. It’s your business identity and should be the same everywhere you have your business name – your website, Facebook and Twitter pages, business card, billboards, etc.

No, your brand is not just about your logo or business slogan. It’s about the unique impression that people have about your business; the unique signal that is passed to people’s minds when your business name is mentioned.

When names like Coca-Cola and Microsoft are mentioned, what comes to your mind? A signal that erupts that unique impression you’ve long had about those companies, right? That’s exactly what their brands are.