5 Tips to Improve Email Campaigns

Posted by BLASTanna under Online Marketing
From http://blog.fusionalliance.com 3533 days ago
Made Hot by: sannwood on September 12, 2012 6:29 pm

The challenge for email marketers is to stand out in the crowd and attempt not to be deleted. Here are five tips that might help improve your email campaigns:

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Comments

Written by denisefay
3532 days ago

One of the first things I read is the 'from' line. If I don't recognise the name or don't get a connection, then everything else fades away.

I got an email from a marketing company recently that I know but it was from the marketing company, not the director or the owner or whomever. That level of impersonalisation is a no-no for me.

Thanks for sharing on bizsugar.com.

Take care,

Denise

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Written by tcamba
3532 days ago

The first thing I look at an email is the subject line. It's very true. Email marketers need to think of a very compelling subject line to avoid getting their emails heading for the bin.

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