5 Ways to Fertilize Your Online Garden

Posted by amabaie under Online Marketing
From https://www.entrepreneur.com 2578 days ago
Made Hot by: Webdev1 on April 4, 2017 11:47 pm

Over the course of the past decade, whenever people find out I run my writing business online, they muse about having a website, too. Your website is like a garden for your business. Here are five steps to making that business grow.

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Comments

Written by best4businesses
2570 days ago

Fun concept of envisioning my business as a garden. Perfect as the daffodils are blooming. Your point about understanding my site users and their actions via "heat maps" was helpful. I signed up for the service and will study what is working and not working for my site visitors. Thanks for a great article.

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Written by crom84
2570 days ago

Great read Dave, the easier the better for end-users! And your fertilizer even smells good! ;)

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Written by tiroberts
2572 days ago

Valuable pillar content is a great way to do this

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Written by lyceum
2576 days ago

David: So, how do you weed out bad crops in your online garden? ;)

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Written by GrowMap
2578 days ago

Good tip about tagging links. It is so irritating that Google Analytics not only does not tell you what keywords someone searched on, but also often doesn't even tell you where the visitor came from. We have to get better at tracking or use a different analytics program. Unfortunately, many of them only pull data from Google Analytics, so they can't give you any more insights - just make things easier to find.

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Written by amabaie
2577 days ago

Ideally, one would always want to know which search term leads somebody to which page. It tells you a lot more than just SEO. It tells you what frame of mind they are in. It can also tell you who they are. And it can tell you how to tweak your page for better SEO and for better conversions.

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Written by alexshu
2578 days ago

I'm a firm believer in easy contact pages. E-commerce sites made convoluted contact pages or the shocking absence of contact pages popular, sadly. So obvious what they're doing! They don't want to hear from you - ever.

Great points re: mobile users. As for FAQs being somewhat passé, I'm unsure I'd use that word to describe FAQs. Having one indicates you're aware of what people ask. I guess the whole concept of a FAQ needs a bit of a refresh to somehow give them more of a modern pep/life, for lack of a better term.

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Written by amabaie
2577 days ago

The easier you make things for your visitors, the more likely they'll do what you want. That goes for writing, for user experience, for finding information - for pretty much everything.

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