BizSugar.com › Online Marketing › 5 Ways to Make Your List Know, Like & Trust You - Theo Poulentzas

There is absolutely no doubt that having a huge email list can be very profitable. However, building a list of subscribers is not the be-all and end-all of email marketing.

In fact, if you do not establish a relationship with your list or make them feel like they have an intangible connection with you, your list will become unresponsive and die off.