BizSugar.com › Online Marketing › 5 Ways to Up Your Brand’s Influence With Mom

Moms will be forever deemed the ultimate multitasker. In addition to a career and child-rearing, moms are also taking the reins as the ‘household CEO.’ She influences about 85% of all household purchases, yet many moms still say brands miss the mark with their messaging. Here we take a look the disconnect between brands and moms, and 5 ways to make up that gap.