6 Essentials to Write a Good Press Release

Posted by zubinkutar under Online Marketing
From http://www.webtrafficroi.com 4212 days ago
Made Hot by: ObjectOriented on May 14, 2013 12:50 pm

Press Release is an important aspect of building visibility for your website, not only does it generate traffic but also builds trust and authority with search engines. Here are 6 Essentials to help you write a good press release.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by CateCosta
4206 days ago

Great tips. Also remember to only use press releases when you actually have something newsworthy to announce. Issuing a press release every day because you changed the background color on your website isn't going to get reporters to remember you in a good way - it may just make them skip reading any future press releases from you.

- 0 +

Written by HeatherStone
4206 days ago

Cate,

Yes, this is an important point! Misuse of press releases will definitely have diminishing returns. It's kind of like spam in the online content world. Communicating simply as part of a trick to attract attention will not win you friends. Make sure there is value in every communication you send out, and real news in every press release.

- 1 +

Written by NetProfitMantra
4210 days ago

I wish I would have seen this before releasing press release of our meet 2013 :)

- 0 +

Written by zubinkutar
4209 days ago

Thanks :) glad you liked the post

- 0 +

Written by BizRock
4210 days ago

Hi Mark!

This is great post with excellent advices how to write a good press release!

Thank you for sharing!

- 0 +

Written by zubinkutar
4210 days ago

Thanks BizRock for your comment :)

- 0 +

Written by HeatherStone
4212 days ago

Mark,

Great tips. Somewhere in here an important point to remember is to get to the news or get to the point quickly--as in immediately! Readers (including members of the media) will likely decide after a glance at your release whether they want to give it any further attention. Catchy headlines are great but, especially in the case of a press release, it's more important to explain in a few words exactly what you are trying to communicate so that the reader can decide whether it's relevant or not to their needs.

- 0 +

Written by zubinkutar
4212 days ago

Thanks for the comment Heather

Online Press Releases are indeed a great source of content distribution, you re right a catchy headline may not work here as the media is different. The release needs to explain the context in a few words.

- 0 +