BizSugar.com › Online Marketing › 6 Myths Debunked About Guerilla Marketing

While it is easy to relate guerilla marketing as an approach to get the word out to audiences that aren’t hyper targeted, it is far from the truth. Guerilla marketing works best when the ads are driven into the minds of targeted audiences. The message can soon spill into pool of wider audiences though word of mouth referrals.

In the early stage of business, harnessing every resource to promote your brand is crucial. It can be your family and friends who could help your business lift off.