Keywords are (for lack of a better word) the “key” element of a SEO or content marketing campaign. However, as we outlined in our post last week, Google’s decision to encrypt all keyword searches has made SEO much more challenging. Nevertheless, it is still crucial to implement a plan to research and organize your search keywords campaigns.





Comments


Written by HeatherStone
2971 days ago

Hi Obed,

Thanks for sharing this post with the BizSugar community. I suppose I'm wondering about the biggest mistakes you see with keyword marketing strategy today? Could you respond in the comment section on BizSugar so that all our members can benefit?



Written by HeatherStone
2970 days ago

Obed,

Valuable insights. Hope members will read this before making big SEO blunders.



Written by AbhiZopim
2971 days ago

Hi Heather,

Thanks for asking. Well, I have seen that some companies use slang from their industry as Keywords, without thinking there are people who don't know these words but are looking for the services or products the company offers. Also, I have seen that some companies think the customer knows the features of the product and only use the model or the name of the product as Keywords, without considering other aspects. For example, one benefit, such as "How to manage your personal money", could be used as a Keyword.

Cheers

Obed



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