BizSugar.com › Online Marketing › 7 Essential Steps to Optimize Your YouTube Homepage

YouTube is not only a great repository for all the videos that you've been creating (hopefully), but also a way to win over new buyers in search of answers or information. In other words, like your website, your YouTube channel needs to present a great first impression.

Unfortunately, many brands don't pay enough attention to what their YouTube homepage looks like when people first visit it. If it's been a while since you have done any YouTube maintenance and your visual content is mostly placeholder, then it's time for a cleanup. Here are the most important visual optimization steps for your YouTube channel. If you are getting prospects via video, you need to focus on these!