BizSugar.com › Online Marketing › 7 iCommerce Tips: Learning From Apple

Consumers of Apple products are dedicated, loyal followers, to say the least. You will find them lining up for days to be the first to get a new product, engraving a product to give to a loved one, or even spending hours of a day off in a technology store.

Is it a store? Or is it a lifestyle, with its own dogma? And how does a multinational maker of technology devices evoke such an emotional bond with customers?