eNewsletters are one of the staples in the content marketing toolkit. Here are some ideas on how to makes yours stand out and drive traffic to it.





Comments


Written by Small Business Tribe
4354 days ago

Hi globalcopywrite,

Guess all these suggestions should be obvious but, of course, that doesn't mean everybody does them. To what extent do you think blogs in particular have taken over some of these functions though. I can think of a lot of blogs I'm subscribed to that I would never think of visiting if the latest post didn't come to me in e-mail. What do you think? Is a blog with subscription feature the best/easiest way to set up a newsletter these days. (Here's a suggestion. Call it a newsletter, not a blog.)



Written by globalcopywrite
4354 days ago

Blogging is certainly an effective way to communicate with your clients and prospects but it hasn't taken over newsletters. That might sound odd to people who are spending a lot of time on the internet but consider the millions of people that never surf but check email every day.

I agree with you. I subscribe to the blogs I don't want to miss. Again, because having something delivered to my inbox is more reliable than my surfing habits.

I do have my blog registered with MailChimp so people can subscribe to have it delivered to their inbox. I did it initially as a short-term solution to not having a newsletter. As it stands, I don't think I'll bother with the newsletter at this point.

Still, a newsletter is something entirely different. If you compare it to a newspaper, the blog would be the op-ed section. For some people, that's all they need to know.

Thank you so much for your thought provoking comment. I appreciate it.

Cheers,

Sarah



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