BizSugar.com › Online Marketing › 8 Creative Ways for SaaS Businesses to Generate Leads - StartupNation

Software as a Service businesses (SaaS) know that sometimes it can be very challenging to find new paying customers. There are many channels waiting to be exploited, but not all of them work for every small business.

A SaaS is a different type of business that requires different marketing strategies for customer acquisition.

There are many SaaS applications available to accommodate the technological requirements of an online business. Among the popular SaaS available today, you’ll find tools that help you perform email marketing, sales, Customer Relationship Management (CRM), financial management, human resources, accounting, billing, marketing and more.