BizSugar.com › Online Marketing › 8 Reasons Evergreen Content Builds Organic Search Engine Authority

Evergreen content is now – thankfully – a part of most content portfolios: We all have those pieces that are designed to stick around in the years to come, talking about perennial issues that never get very old. The problem is that this content isn't always exciting. It doesn't cover the latest trends that everyone is talking about...which is why it's important to remind ourselves exactly why evergreen marketing is so important to organic search traffic for our sites.