BizSugar.com › Online Marketing › 8 Tips on Running a Successful Groupon Campaign

Groupon can make or break your business. It’s a hot topic, for good reason. While we don’t often hear about the many Groupons that go smoothly, there have been a few notable exceptions that have been getting lots of press recently, most notably the story of Posie’s Cafe in Portland which nearly went bankrupt.

Using Groupon is akin to that oft-repeated aphorism: be careful what you wish for. Yes, you do want new customers, and yes, you do want to generate that all-elusive buzz around your business. But you have to set up your Groupon so that you’re not crushed by the hordes as they stampede through your doors.