We all heard about semantic search, but what does that really mean and how doe we need to adjust our digital marketing strategies to align with this new frontier of search?

In this post on Congruent Digital, Rick Eliason explains what semantic SEO means to him, and how we can apply his insights to help send clear, concise signals to search engines.





Comments


Written by lyceum
1730 days ago

Brian: That could be the case. Ask Jeeves was popular a long time ago.



Written by lyceum
1733 days ago

Brian: I think Ask Jeeves were the first step into the semantic search.



Written by brianjensen7982
1730 days ago

I wouldn't be surprised if Google saw what was happening and knew they needed to upgrade their algorithm to better decipher query intent!



Written by lyceum
1734 days ago

Brian: Do you remember Ask Jeeves search engine?



Written by brianjensen7982
1733 days ago

Never had the chance to use it, but yes, I'm familiar with it.



Written by lyceum
1735 days ago

GauravGupta: Thanks for your reply to my question. So, are we creating content for humans, or for robots? ;)



Written by lyceum
1736 days ago

Brian: Thanks for reply! :) Do you have any favorite examples of small business owner's using semantic search in a successful way?



Written by brianjensen7982
1734 days ago

Sure, any answer box type results you see appear in Google Search are a result of Google gaining a deeper understanding of the contextual meaning of that webpage. Small businesses can utilize this technology to resolve the needs, questions, and pain points of their audience and format the post in a way that may result in an answer box result.



Written by lyceum
1737 days ago

Brian: What is the difference between semantic and organic SEO?



Written by GauravGupta
1735 days ago

‘Semantic SEO’ means 8 things.

1. User Experience

2. Knowledge Graph

3. Local & Hyperlocal

4. Social Signals

5. Schema Mark-up

6. Content That Serves A Real Purpose

7. Google 2.0 – The Learning Engine

8. No Shortcuts



Written by brianjensen7982
1736 days ago

Great question. Depending on who you ask, they could be one in the same! :) Semantic search primarily refers to search engines gaining a deeper understanding of users and webpages to improve results.



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