BizSugar.com › Online Marketing › 8 Best Practices for Reducing Shopping Cart Abandonment

Why do shoppers leave the checkout before making a purchase? More importantly, what can you do about it?

People abandon shopping carts for many reasons. Some simply change their minds or are just “window shopping.” You don't have much control over those instances. Some, however, find the checkout process confusing or aren't sure what you're going to charge their credit cards. You do have control over these issues.

With the current state of the economy, you can't afford to lose a single sale because your shopping cart doesn't function the way shoppers expect. Here are eight leading ways to decrease shopping cart abandonment — simple, practical things you can do to make sure your cart meets best practice standards: