BizSugar.com › Online Marketing › 9 Simple Ways to Build Marketing Landing Pages in Minutes

As the name suggests, the landing page is the place where a visitor “lands” after clicking your link. Technically, it could be for anything—a blog post, a product page, a home page. But, usually, especially if we’re talking about a marketing landing page, it needs a clear purpose. The landing page is there to convert traffic received from a particular marketing campaign.