9 Top Tips To Avoid The Email Junk Folder - Tweak Your Biz | Small business news; tips; networking

Posted by davidlowbridge under Online Marketing
From http://tweakyourbiz.com 3560 days ago
Made Hot by: Copysugar on February 18, 2015 7:27 am

How can you ensure that your email marketing campaigns are reaching the right people? Here are nine top tips to avoid the junk folder and get your emails in front of the eyes of your audience.

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Comments

Written by lyceum
3558 days ago

David: Thanks for your sound advice!

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Written by lyceum
3558 days ago

David: I agree with your statement of building trust. I am doing that every day! I have started a new newsletter for my podcast show, using MailChimp.

My proposal for paying for a service that has a value, is that the parasites and the spammer will suffer from it.

Have you seen a shift of where the email is ending up with Gmail's tab system and Inbox by Gmail?

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Written by davidlowbridge
3558 days ago

To be honest, I get a lot of email newsletters land in my inbox every day. Both professional and unprofessional. Unfortunately, I've seen no clear pattern of whether they land in the promotions or main box.

However, those that are spam are very often found in the spam folder. My advice is not to worry about what others are doing. Have a clear, valuable message in your content sent via ethical means and the engaged members of your audience will receive your messages.

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Written by lyceum
3558 days ago

David: Thanks for your reply to my question! Has it been hard for the email software providers providers to stay on the white list with all the spam activity that are floating around?

Couldn't you solve the problem with paying for sending email messages?

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Written by davidlowbridge
3558 days ago

Paying for sending emails is never going to be the solution. It doesn't solve any of the problems associated with spam messages. In fact, I've known those who have paid for their emails to be sent and they still end up in the spam folder.

It is a very complicated system that determines whether or not your email is junk or not. Part of it relates to your server, another to your message copy, design and header and lastly the reaction of your audience.

If they don't read your mails and simply delete them - the inbound server will simply think they are spam and, after a time, place future messages there.

The simple message is: paying for delivery is no guarantee. Email marketing is about building trust. Trust with your server and your audience through good email marketing practices.

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Written by lyceum
3558 days ago

David: Do you know if a certain email / newsletter tool is particular good at avoiding ending up in the junk folder?

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Written by davidlowbridge
3558 days ago

Hi Lyceum.

Thanks for your comment first of all.

In regards to your comment there is no program that has the software to prevent it to going into the spam box as far as I know. I've certainly seen content from constant contact and others go into the spam folder. However, most have aspects that try to prevent it. For instance, many don't allow bought lists and to keep their servers on the white list - will remove users if too many email contacts hard bounce (a typical sign of a bought list).

If someone asked me for my favourite, I would say mail chimp performs best. But it is all a matter of perspective.

My advice is just stick to the top tips and if you are still have problems, contact a digital marketing consultant and ask for their advice.

I hope that is some help.

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