95 Percent Of Clicks Fraudulent

95 Percent Of Clicks Fraudulent - http://www.mediapost.com Avatar Posted by suzyQ under Online Marketing
From http://www.mediapost.com 4450 days ago
Made Hot by: andynew on September 21, 2009 6:14 pm
Data released in a study conducted in July reveals that more than half of ad impressions and 95% of clicks in online ad buys were fraudulent. Click fraud continues to plague online advertising, but many just want to sweep it under the rug. Radar Research managing partner Marissa Gluck calls it "the dirty little secret of the online ad industry that no one wants to talk about."





Comments


Written by JoshAK
4446 days ago

I'd be interested in seeing the actual report. RON campaigns have a reputation for poor performance but if the fraud rate really is as high as 95% I would think that even the most novice marketer could tell they were not getting any value.



Written by latiera
4449 days ago

based on the lack of sales to clicks, that makes sense acutally.



Written by GPorter
4450 days ago

This just really sucks!



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