BizSugar.com › Online Marketing › Ad Clutter Reduces Effectiveness, Degrades Brands

Nearly 30% of online adults will immediately leave a website if they perceive it to be cluttered with ads, and more than 75% of those who remain on cluttered sites pay less attention to the ads there.

Cluttered sites not only annoy the audience, they diminish ad effectiveness and ultimately do a disservice to the publisher, the advertiser and the visitor.