BizSugar.com › Online Marketing › Custom Lead Lists For Email Marketing - Are They Really More Effective? | ReadyContacts Role-based B2B Contacts

A lot of business to business email campaigns are well planned with the message being crafted to strike a particular nerve with a targeted decision maker who has a specific role or responsibility which should make them think about a product or service and how it could make things better for their organization. So what many email marketers tend to do is throw a thousand emails out to a large list of business contacts hoping that about one hundred of them fall infront of eyes to whom the email is relevant and hope for the best. This is shooting in the dark at best.