BizSugar.com › Online Marketing › Duplicate Content - Did Google Do A 180?

A lot has been made of the recent post at Google's Webmaster Central Blog regarding duplicate content. The post, entitled Demystifying the “Duplicate Content Penalty”, basically calls into question the idea that a site can be “penalized” for having significantly similar content to another site and places the blame on webmasters and SEOs for perpetuating “myth of duplicate content”. Whether you refer to it as a “penalty” or simply “filter” the results, the outcome is ultimately the same - one URL will be considered the “preferred” URL by Google and THAT will be the URL that is included within SERPs. The real question then becomes how to help Google identify your site as “preferred”.