BizSugar.com › Online Marketing › Five Best Practices for Adding Transactional E-mail to Your Marketing Mix

Some even have called the use of service-based, transactional e-mail the "new wave in e-mail marketing." If you have yet to add transactional e-mail to your marketing mix, you're missing a huge opportunity. With the right strategy and infrastructure, you easily and inexpensively can transform your service-based messages into revenue-making opportunities. Ready for the future? Here are five best practices to follow: