Google's New Tool Is Meant for Marketers

Posted by mssux under Online Marketing
From http://www.nytimes.com 5941 days ago
Made Hot by: on August 14, 2008 8:10 pm

GOOGLE is giving everyone a chance to peek deeper into its database of search requests and discover the things that preoccupy individuals and, in aggregate, entire cities, states or nations, at any one time.

The company is introducing a free service called Insights for Search. The tool is intended for marketers, but it allows anyone to track the popularity of various words and phrases that people type into Google's search box.

The service is an extension of Google Trends, a two-year-old service that, for instance, reveals that Cisco's stock price and Michael Lockwood, the husband of Lisa Marie Presley, were two of the most searched terms Tuesday afternoon.