BizSugar.com › Online Marketing › How a Marketing Consultant Significantly Increased His Client Base via Social Media

Marketing executive and author Lewis Green wanted to re-establish his company after moving across the country to Connecticut. With no professional network to tap, he figured the best way to promote his marketing and consulting business would be a blog.

On his first attempt, he generated little traffic and few business leads.

Instead of giving up, however, he took the time to study social media, then implemented a detailed strategy for attracting and maintaining a solid readership base. As a result, Green turned his inexpensive blog into a major source of lead generation, triggering a 40% increase in his client base. (registration required)