Getting users engaged with your content can result with a sale, subscription, bookmark and return visit. One of best ways to increase reader engagement is to make sure that your site architecture interlinks related content and displays them in a way which encourages the user to click around. If the first article doesn't result in a subscription, the second might.
A term commonly used to measure visitor engagement is the bounce rate, which is the percentage of initial visitors who leaves your site after arriving at the entry page. These are visitors who 'bounce away' after arriving without viewing other pages on your site. You can easily find your site's bounce rate by using stats tools like Google Analytics.
How to Analyze and Improve the 'Bounce Rate' for Your Website
Posted by ArmadaIG under Online MarketingFrom http://www.doshdosh.com 5762 days ago
Made Hot by: RickMick on July 9, 2008 1:39 pm
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