BizSugar.com › Online Marketing › Increase Click-Throughs with Internet Direct Mail

As growing businesses rapidly gain experience and test results from Internet direct mail, they are learning more every day about what works and what doesn't with the new medium. Bob Bly, author of Bly on Direct Marketing, has been keeping a close eye on this emerging marketing tactic. He says the following six techniques show the most promise in terms of increasing click-throughs and conversions: