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A new tool has been launched by Google AdWords that will automate the process of monitoring and adjusting cost-per-click (CPC) bids to enable advertisers to achieve more conversions for a lower cost. by Helen Leggatt Called “Conversion Optimizer (beta)”, the new AdWords tool will automatically adjust advertiser's cost-per-click (CPC) bids with the aim of keeping the average cost-per-acquisition (CPA) under their specified maximum bid.