BizSugar.com › Online Marketing › Notes from PubCon: The Keyword And The Tiger

David A. Utter offers some great tips from PubCon. Here's an excerpt: Wil Reynolds of SEER Interactive said at the PubCon session, "Keyword Research, Selection, and Optimization," that the SEO needs to get into the mind of the searcher. He suggested the tools at MSN Adlab can help the pro who "stays broad" with keywords, looks at their performance both incoming and outgoing, and keeps track of updates over time.

Stoney deGeyter of Pole Position Marketing said the high performance SEO campaign starts with a gathering phase. Find a short, unique two or three word phrase for a page's focus.