BizSugar.com › Online Marketing › Optimizing Your Landing Pages - Part One

How do you know what to change, what to keep, and what really works when it comes to optimizing a Landing Page?

Online businesses searching for answers to that question submitted their Landing Pages for a critical analysis by MarketingExperiments Director, Dr. Flint McGlaughlin; Director Of Optimization Research, Jimmy Ellis; and Director of Channels Research, Aaron Rosenthal during the February 6, 2008, MarketingExperiments Webinar.

Those who submitted Landing Pages were asked for their Value Proposition as well as the primary traffic source for the page and what optimization steps they had already taken, if any.

The reviews identified areas where applying key concepts of Landing Page Optimization to both B2B and B2C product, service, and subscription Web sites could result in significant improvements in conversion for those businesses.