BizSugar.com › Online Marketing › Research Profiles Consumers Most Influenced by Sponsored Links

Nearly 1 in 10 consumers surveyed (9%) say they are influenced or greatly influenced by sponsored links when searching for products or services on the internet, according to an analysis of BIGresearch's Simultaneous Media Survey (SIMM 11).

Advertisers are allocating more dollars to sponsored links, and understanding who is influenced by them has become a requirement for effective allocation, BIGresearch said.