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Security, Payment Choice Vital to Online-Purchase Decisions

Security, Payment Choice Vital to Online-Purchase Decisions - http://www.marketingcharts.com

Posted by JohnH under Online Marketing
From http://www.marketingcharts.com 5889 days ago

A new JupiterResearch and PayPal study revealed that consumers value payment security and payment choice more than rewards when making purchases online. According to the research, when consumers are confronted with two merchants who offer the same product at the same price, the two most influential factors when choosing where to buy are payment security and payment choice.

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