BizSugar.com › Online Marketing › Soft Economy Renews Emphasis On Optimizing Lead Response Times

With revenue slumping for many companies due to the economic downturn, many marketing and sales executives are realizing taking steps to avoid being too slow to respond to the interest of a prospective buyer. The traditional industry guidelines have suggested 24 to 48 hours was an acceptable response time for web leads, but many companies are now tightening those metrics to engage new leads within the same day they visit a company's website.