The Web is ushering in a new way of communicating with customers, but instead of the breathless hype of the old days designed to make one sale, we need to solve a customer's problem to create one relationship. If we truly help people, you can be sure that few of them will remember to buy from us. Unfortunately, more and more of our target markets are turned off by the old sales pitches and will look for true help elsewhere. If you grew up with old-style marketing, you might not agree with me, but let me explain.
Solving Customers' Problems to Create Relationships by Mike Moran
Posted by Jenny under Online MarketingFrom http://www.smallbusinessnewz.com 5941 days ago
Made Hot by: on January 13, 2008 10:42 pm
Subscribe
“Yeah, that's a difficult one to solve.
There are a few things you can do,...”
“Mike: Attention grabbing headline! I will bookmark your post and read...”
“The hard thing with the timing, is if you have an international audience...”
“Gaurav KUmar: I have to check out this new hub. Are you on YouTube?
All...”
“Janice: Thanks for your response! Do you use X Pro tool (former...”
Comments